New Culitys TV commercial

The new TV Commercial for Culity's Trade One should be on air on GWN as we speak. OC concepted the idea and wrote the script, while Lomax Media, filmed and edited the spot.

A TV commercial starts out as an idea on a storyboard like this: (It's designed to show flow of storyline and camera shots)

and then once Lomax Media weave their magic, it looks like this....